Good things in HTML newsletters

HTML newsletters are more effective than plain text newsletters, and than paper newsletters. The interactivity afforded by hypertext is invaluable and lets newsletter authors trim their works and make them scannable.

Here are some things to do in HTML newsletters:
* keep writing simple and to-the-point
* use links extensively
* use short human-generated summaries and tables of contents
* use bulleted lists
* use hierarchical elements
* Keep writing simple and to-the-point

This guideline is fairly straightforward, but it is important nonetheless. Like all online writing, newsletters should be simple and to-the-point. Consider how many emails or other snippets of text the user is likely to read in one day or one session, and remember that they are going to want substance, quickly. If filler seems necessary, then there probably isn't enough content to make a newsletter worthwhile.

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